Dick’s Sporting Goods Introduces NEW No Sweat Product Protection Plan


Customer Service Companies, Inc. (NEW), the nation’s leading

provider of extended service plans and buyer protection programs for

consumer products, announced today it is working with Dick’s

Sporting Goods, a national retailer offering a variety of brand-name

sporting goods equipment, apparel and footwear, to launch a new No Sweat

Protection Plan that delivers customers premium service and product

replacement. The program kicked off February 1.

“We are dedicated to providing our customers with the finest-quality

products backed by the best customer service,” said Eileen Meade, Dick’s

Sporting Goods vice president of internal operations. “NEW is an

experienced leader in providing outstanding customer service and

comprehensive product protection and replacement plans, and we look

forward to working with their team to help us to maintain our position

as the number one sports and fitness specialty retailer.”

“The customers of Dick’s Sporting Goods are incredibly active

individuals and families, and rely heavily on the continuing performance

of their sporting goods products,” said Tony Nader, CEO of NEW.

“We look forward to working with the Dick’s Sporting Goods team to

deliver this exciting product service and replacement plan to enhance

the customer’s overall product ownership experience.”

Dick’s Sporting Good’s new No Sweat Protection Plan begins delivering

value and benefits at the point of purchase and offers up to four years

of coverage. Products covered under the service plan include elliptical

trainers, exercise bikes, gun safes, GPS/electronics, home gyms,

basketball systems, table games and more. By purchasing the plan,

consumers receive 100 percent parts and labor coverage, protection

against defects due to mechanical and electrical failure including those

experienced from normal wear and tear and power surges, plus in-home

service and prepaid shipping for eligible products. Bike plans include

one tune-up with a two year plan or two tune-ups with a three year plan.

The replacement plan provides consumers with a product replacement card

in the event that a covered product fails. The coverage of this plan

begins after the store return policy expires and can be purchased for a

one- or two-year term. Products covered under the replacement plan

include binoculars, tents, camping stoves/grills, backpacks, fishing

rods and reels, GPS/electronics, golf bags, bike rack systems and more.

Plans for treadmills and bikes are also available.

Customers who purchase the new No Sweat Product Protection Plan will

have access to 24/7/365 toll-free customer service and access to a

network of 35,000 servicers across the country. Customers who purchased

plans under the No Sweat Warranty program prior to Feb. 1, 2009, will

also be directed to NEW, which is now assisting with the customer

service for that program.

About N.E.W.

Customer Service Companies, Inc. (NEW)

NEW is the leading provider of extended service plans, buyer

protection services and product support, providing coverage to more than

150 million consumers. Founded in 1983, NEW offers retailers and

manufacturers innovative, customizable solutions for the delivery of

customer service and support throughout the product ownership

experience. NEW’s services provide revenue opportunities while

building customer loyalty at every touch point — from purchase through

trade-in to next purchase. Based in Sterling, Va., NEW operates

11 U.S.-based call centers and 12 Work-at-Home locations supported by a

team of more than 5,800 employees. For more information, visit NEW

at http://www.newcorp.com

or call 1-800-WHAT’S NEW (1-800-942-8763).

About Dick’s

Sporting Goods Inc.

Dick’s Sporting Goods Inc. is an authentic full-line sporting goods

retailer offering a broad assortment of brand-name sporting goods

equipment, apparel and footwear in a specialty store environment. As of

Jan. 31, 2009, the company operated 384 Dick’s Sporting Goods stores in

39 states, primarily throughout the eastern half of the U.S. The company

also owns Golf Galaxy Inc., a multichannel golf specialty retailer, with

89 stores in 31 states, ecommerce websites and catalog operations and

Chick’s Sporting Goods Inc., which operates 14 specialty sporting goods

stores in Southern California.



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