Pioneering Technology Corporation’s Highly Anticipated SmartBurner™ Now Available to the Consumer Market

MISSISSAUGA, Ontario–(BUSINESS WIRE)–Pioneering Technology Corporation (TSX-V:PTE; OTCBB:PTEFF),

(“Pioneering”), North America’s leader in cooking fire prevention

technologies and products announces today that SmartBurner, the

new consumer version of its award winning Safe-T-element cooking system,

is now available to the general public.

The SmartBurner, which can be self-installed in seconds, is in high

demand and now available to the general public. It is available for

purchase across Canada at various retail outlets and starting next week

can be purchased in both Canada and the U.S. online by visiting


SmartBurner not only helps prevent cooking fires, but also helps reduce

energy consumption, improves cooking performance and dramatically

enhances the aesthetics of electric coil stoves. The Company’s first

production run is already sold out and production is currently being

ramped up to keep up with demand.

The potential customer base for SmartBurner is significant with stovetop

cooking fires being the number one cause of household fires in North

America (44% of all household fires according to the National Fire

Protection Association – up from 20% in 1980). Unattended cooking on

electric coiled stovetops is by far the leading cause. Pioneering has

installed over 100,000 of their original Safe-T-element cooking systems

– which require professional installation – in multi-residential housing

complexes across North America with not one subsequent cooking fire


The Company will roll out a comprehensive media campaign to help support

the launch of SmartBurner. The official media launch of the product will

begin week of October 5th in conjunction with National Fire

Prevention Week that will be taking place throughout Canada and the

United States.

Pioneering CEO Kevin Callahan said, “This is a solution we have been

repeatedly asked for and one which we’re incredibly excited to launch to

the market and offer directly to consumers. With SmartBurner; our soon

to be launched RangeMinder product; and our existing B2B products, we

now have proprietary cooking fire prevention solutions for the majority

of the more than 140 million stoves/ranges and microwave ovens

throughout North America. With the continued growth of our existing

commercial solutions business, I expect the Company to see exponential

growth now that we’re able to also deliver state-of-the-art, life saving

fire prevention products directly to consumers.”

About Pioneering Technology Corp: Pioneering,

based in Mississauga, Ontario is an “Energy Smart” product

innovation/consumer goods company and North America’s leader in cooking

fire prevention technologies. Pioneering engineers and brings to market

energy smart solutions for consumer products making them safer, smarter

and/or more efficient. Pioneering’s patented cooking fire prevention

technologies/products are engineered to help prevent cooking fires, the

number one cause of household fire (a multi-billion dollar problem) in

North America and around the world. Pioneering cooking fire prevention

trademarks include Safe-T-element, RangeMinder, SmartBurner and

Safe-T-Sensor. For more information visit:

For more information please contact:

Kevin Callahan,

President & CEO of Pioneering Technology (905) 712-2061 x222;


Buick, The Buick Group, Corporate Relations (416) 915-0915;


Josh Stanbury,,

SJS Public Relations (416) 628-7441.

This news release contains certain forward-looking statements that

reflect the current views and/or expectations of the Company with

respect to its performance, business and future events. Such statements

are subject to a number of risks, uncertainties and assumptions. Actual

results and events may vary significantly.

The TSX Venture Exchange Inc. has neither approved nor disapproved

the contents of this press release.


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